Our bartenders rock your next trade fair

Your trade fair: Marketing strategists, consultants, advisors and whatever those “experts” are called, are happy to be paid for this question: “How do I get the attention of my target group?” We have a suggestion we’ve put to the test, let’s say, in real-life scenarios. To use the consultants’ language, our suggestion is based on “best practice”. Bring in a team of experienced bartenders, ask them for advice on drink selection, and set up a bar at your stand that’s the right size and design. This gives you the best foundation for your own “best practice study”. How do I get the attention of my target group? Consultants call it cultural integration: Use our culture to drive your business success. For your next trade fair or information stand, we have an idea that works. First, because you turn your target group into guests – cultural habits kick in right away. And second, because it’s easier to talk when you’re holding a drink; you can’t escape your upbringing or cultural background. Whatever your business is, we’ll help you make that first unforced contact with your target group. Gently inform your guests at the bar about your product. What makes your service or product special? What offer can you make them now so that the shared drink becomes a win-win situation? You’ll need to answer these questions. We’ll take care of everything else. Talk to us. We look forward to meeting you. At our shared trade fair or your next information stand.